Over decade of experience in the field of test automation - developing tools and practices, aligning processes, pushing automation to new areas - is based on passion and hands-on work.
An important part of test automation is that automation itself does not become a burden. It needs to adapt to changes and be dynamic - just like end users are. And overall, the chain of test automation has to work efficiently from end to end, e.g. either the analysis of reports cannot be a bottleneck. Eventually, small details matter a lot.