Joe is a UX Design Lead, crafting advanced automotive experiences for General Motors. He has been a leader in the automotive industry for over 9 years, guiding work ranging from production solutions to autonomous vehicles and more leading-edge projects. He has a master’s degree in Experimental Psychology from Central Michigan University, and a Graphic Design degree from Specs Howard. He is always driving a human-centered approach to provide intuitive and delightful solutions in the automotive experience. He leverages both the creative and analytical mind to gain empathy for the end-user and effectively problem solve.