George de Boer is lobal Director Marketing at TomTom Automotive since 2019.
He is a marketeer that uses the latest digital, online and neuromarketing technologies to create awareness and to get to a talk. He is passionate for technology in different industries like IT, Networking, Navigation, Mapping, Traffic, Location Based Services, Telematics and Fleet Management.

TomTom is the leading independent location technology specialist, shaping mobility with highly accurate maps, navigation software, real-time traffic information and services. To achieve our vision of a safer world, free of congestion and emissions, we create innovative technologies that keep the world moving. By combining our extensive experience with leading business and technology partners, we power connected vehicles, smart mobility and, ultimately, autonomous driving. At TomTom we’re mapmakers, providing geolocation technology for drivers, carmakers, enterprises and developers. Our highly accurate maps, navigation software, real-time traffic information and APIs enable smart mobility on a global scale, making the roads safer, the drive easier and the air cleaner. Headquartered in Amsterdam with offices in 30 countries, TomTom’s technologies are trusted by hundreds of millions of drivers, businesses and governments worldwide