The Connected Vehicle Trade Association (CVTA)’s mission is to promote and educate the industry relative to the value of Connected Vehicle services and the adoption of feasible technical and organizational approaches. CVTA facilitates the engagement, collaboration and consensus required to leverage resources, refine technological approaches, improve safe vehicle operation and advance business opportunities CVTA provides a robust and useful means of testing, evaluating, and demonstrating the enabling technologies, and provides a unified and trusted voice to communicate this information equitably and universally. They participate in industry activities as ambassadors to promote Connected Vehicle concepts and market.