Future HMIs : UX Redefined

April 22 – 24, 2018 | The Henry, Detroit, USA

America's leading automotive HMI and UX event!

The annual Car HMi USA is a well-established international knowledge exchange platform bringing together all stakeholders playing an active role in the HMI, UX & Design scene. In 2 ½ days you will get the chance to discuss the opportunities as well as challenges in Car HMI that lie ahead of the automotive industry. The event provides you with precise insights into new business use cases & concepts, technical challenges & innovation while offering you the chance to discuss specific roadmaps for “Future HMI’s & UX Redefined”

% Decision Makers / Senior Influencers

Get insights into all...

…main User Experience (UX) developments in the automotive industry and showcase your solution

The conference discusses the main trade-off in modern HMIs: Maximum customization of driving features while reducing driver distraction. Take a closer look at in-vehicle multimodal interaction and HMI personalization in order to turn driving into a real experience.
Where else in the US can you find so many HMI & UX projects and budgets under the same roof?

The Car HMI USA Mission

The Car HMI tackles all possibilities that lie ahead of the industry. With collective knowledge you address all the challenges that need to be solved for the development & realization of future HMI’s & UX in cars.

  • Be an active part of the thriving automotive HMI & UX scene
  • Discover how vehicle automation changes HMI requirements & User Experience Design
  • Discuss concepts and solutions to keep the driver in the loop and to increase user experience
  • Explore how to minimize driver distraction in a world of increased car capabilities & growing complexity for the driver
  • Gain insights & see the latest technologies & trends for displays, software, AR, AI & ADAS, interaction concepts, infotainment, connected car  & cockpit & control architectures

The Car HMI USA Sessions – Multi Touchpoint at its best!

The 2.5-day event is a unique combination of inspirational keynotes, well-moderated, interactive World Café and Challenge your Peers sessions, icebreakers, morning as well as training sessions and much more.
Be part of our exclusive platform that explores business models, case studies, actions and profitability and identify missing gaps that hide opportunities, chances and potential solutions for your technical and business challenges.
We look forward to welcoming you in Detroit!


UX I Usability I Machine Learning I Control Displays + Inputs I Future HMIs

Join the future of in-car design!

Highlights in 2018


Not sponsors. The Car HMI USA is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support them to reach their targets and inspire innovation. Position your business as a thought leader at the Car HMI USA and become a business partner today!

Key Topics Covered - Car HMI USA 2018

Devices, Interfaces, Cockpits, Architectures

  • Future HMI architecture / Cockpit architecture: diversification and common elements in current display & controls configuration
  • How to develop future display and controls / Head-Up Displays (HUDs) and Augmented Reality (AR) concepts
  • Flexible architectures that are able to manage unknown, future threats
  • Multi modal, speech, audio, gestural, natural input/output / & feedback systems
  • New interfaces for navigation / Text HMIs – input and output while driving / Sound in Product Design / Sound HMIs

Highly automated & Autonomous Cars and Instrumentation

  • Automated Driving and Interfaces for autonomous driving in Level 3 & 4
  • Head-Up Displays (HUDs) and Augmented Reality (AR) concepts
  • Co-operative Driving/ Connected Vehicles/ Cognitive vehicles & vehicle perception
  • Interconversational chatbots, personal assistants, personalization UX & Information access (search, browsing, etc.)
  • Modeling techniques for cognitive workload and visual demand estimation
  • Automation Systems: from operation to monitoring & from driver-to-driver interaction to vehicle-to-vehicle interaction / UI for an autonomous driving car

Key Topics Covered - Car HMI USA 2018

Driver Performance & Behavior

  • Subliminal cues, warnings, and feedback to augment driving behavior
  • Emotional state recognition while driving
  • Concepts and solutions to keep the driver in the loop and to increase user experience
  • Driver interaction with different stages of automation
  • HMIs vs. HBIs (Human Bot Interfaces) vs. BHI (Bot-Human Interfaces)
  • Is the automobile ready for AI – Machine Learning & Learning systems – what does that means for future car HMIs?
  • New NHTSA driver distraction guidelines
  • User adaptation for cloud based automotive speech interfaces – speech system architecture including on-board and off-board speech recognizers
  • Exploring the application of neuroscience to assess driver interactions, cognitive load and potential driver distraction and potential use of Consumer Neuroscience as a tool for designing and assessing the next generation of UX strategies

UX  & Design

  • Calm technologies & the role of human attention limitation
  • UX-Evaluation, UX-Personas, UX-Strategy, UX-Testing & UX-Benchmarking, Agile & Lean UX
  • Personalized HMIs, Personal Assistants, Data-Driven Personas – Cooper-style & the Jobs To Be Done (JTBD) approach, Chatbots & interconversational HMIs
  • UX Agile and Lean
  • UX Strategy: How to devise innovative digital products that people want
  • UX & increasing complexity
  • Testing of HMIs – Usability Testing: Why? How? When? Testing for automated environments
  • Consistent user experience of visual, sound, tactile and haptics
  • Behavioural Models and Their Hidden Uses in In-Car concepts

What our attendees say and why they love attending our conferences…

Movers & Shakers in 2017

With the opportunity to meet other industry experts and the excellent presentation material it was well worth my time.
Dan Haizlip
Clarion Corporation
A collaboration of experts from multiple facets of the HMI and automotive communities.
Nathan Supplee
Calsonic Kansei North America
It was a very good experience for me to learn new HMI technologies and network with peers.
Lei Yang
Huawei R&D USA
The conference was well-organized and informative, and I found it really valuable.
Amin Tahmasbi
Honda R&D Americas
Content was very good, but the networking was even better!
Brian Rhodes
IHS Markit
Very good mixture of scientists, legal authorities, OEM representatives and partner companies sharing great insight into different perspectives on the topic.
Oliver Rumpf-Steppat
BMW of North America
Great presentations, brilliant networking opportunites, I will be back!
Peter Rössger
beyond HMI///// Peter Rössger Consulting
Great to connect with fellow colleagues in the HMI industry and learn about upcoming industry trends.
Greg Hoiland
Daimler Trucks North America


Car HMI fuels you with new ideas, new connections and new inspirations.

From engineers to product manager, from HMI specialist to UX geeks whatever hat you wear or wherever you stand on the spectrum of automotive HMI, the conference has something of interest for you. Join over 150 of the most influential particioners & experts in Detroit!

150+ HMI & User experience experts in one place in 2.5 days - don't miss out!

Subscribe and get regular updates, latest interviews, case studies, live presentations and more from Smart Mobility Hub.

It’s a Multi-touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!

Icebreaker Session

Round tables on the evening prior to the first conference day as a first informal networking. We invite you to a unique location and allow you to get to know your fellow conferences attendees in a relaxed and interactive setting. Break the ice and get the show on the road!

Breakfast Club

Start the conference with coffee, scrambled eggs and … NETWORKING! Join the we.CONECT Breakfast Club – an exclusive area in your hotel – and get into a conversation with other delegates already while having your first coffee.

Say Hello

Get the show on the road. Discover who is actually sitting next to you and why they are there. Have your business cards ready and say hello to the person next to you.


Top speakers, trendsetters, evangelists and experts in the field take to stage to set out the strategic roadmaps of the most current issues and challenge conventional thinking. These sessions are setting the tone for the rest of the conversations of the day.

Car HMI Award

With the Car HMI award, distinguished expertise and exceptional projects from within companies and organisations are exclusively recognised, celebrated and honoured by we.CONECT Business Leaders.

It is an excellence.initiative, that aims at promoting the deserved reputation among the event’s delegates, partners and within the whole expert community

Morning Workshops

The earliest opportunity of the day to delve into the substance of a specific topic and under guidance of distinguished experts.

Case Studies

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realization. Learn from the most successful practices and use these real business results for benchmarking with the competition.

Steer for Beer

Wind down and enjoy a beer in a relaxed atmosphere to absorb all the new stimulations from the first day of the event!

Auto Scale Start Up Lounge

Discovering the next great HMI & UX company

World Café Session

The main aim of the World Café sessions is to bring industry stakeholders around one table. By entering into an open and creative conversation about key issues affecting all, sharing knowledge, ideas and insights everyone gains a deeper understanding of the challenges and solutions faced. To deepen the interaction, participants are asked to rotate to a new World Café table every 30 minutes (according to their assigned sequence of tables, decided by our proprietary algorithm. The results of each conversation are recorded on white boards and available throughout the event for people to see and reflect on.

Post-Event Guerrilla UX Studies Workshop

In this session you can get a feeling of how you can use Design Thinking to innovation on your productions facilities. In small groups we will help each other to see unmet needs and hidden possibilities for innovation. We will work with early prototyping, and hopefully by the end of this session have lots of ideas on how to improve your communication tools through using the process of Design Thinking.

Panel Discussion

A panel of experts is set up to discuss a topic that cannot be easily resolved by just one or two persons. There are three sets of participants in a panel discussion: The panel members who consist of experts in the field concerned. The audience who ask questions of the panelists. The moderator who initiates the discussion, questions, synthesizes and summarizes the key points.

Lunch Session

A lunch workshop, in which you get the chance to address and discuss your specific solution with a qualified group of participants.

Challenge your Peers

Challenge Your Peers is an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions.

Networking Dinner

To round up a great day of learning and networking, a dinner is always a good option. Allow yourself to wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day

Tweetback & Connect

The unique interactive live feedback system! Note down your thoughts on comment cards which will be pinned on walls in the networking area for further discussion.



Our Automotive Event Series


Tech.AD Berlin
March 04 – 06, 2018
Titanic Chaussee, Berlin, Germany


Car HMI Europe
June 27 – 29, 2018
Titanic Chaussee Berlin, Germany


act! 2018
September 23 – 25, 2018
TITANIC Chaussee Berlin


Automotive Tech.AD Detroit
November 14 – 16, 2018
The Henry, Detroit, USA