Future HMIs : UX Redefined

April 22 - 24, 2018 | The Henry, Detroit, USA

America's leading automotive HMI and UX event!
The annual Car HMi USA is a well-established international knowledge exchange platform bringing together all stakeholders playing an active role in the HMI, UX & Design scene. In 2 ½ days you will get the chance to discuss the opportunities as well as challenges in Car HMI that lie ahead of the automotive industry. The event provides you with precise insights into new business use cases & concepts, technical challenges & innovation while offering you the chance to discuss specific roadmaps for “Future HMI’s & UX Redefined”

Until leading event on CAR HMI in the USA

Highlights in 2017


We Have Partners

Not sponsors. The Car HMI USA is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support them to reach their targets and inspire innovation. Position your business as a thought leader at the Car HMI USA and become a business partner today!

Our Community

Position your business as a thought leader in the HMI and user experience space!

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Key Topics Covered - Car HMI USA 2017

Devices, Interfaces, Cockpits, Architectures

  • Future HMI architecture / Cockpit architecture: diversification and common elements in current display & controls configuration
  • How to develop future display and controls / Head-Up Displays (HUDs) and Augmented Reality (AR) concepts
  • Flexible architectures that are able to manage unknown, future threats
  • Multi modal, speech, audio, gestural, natural input/output / & feedback systems
  • New interfaces for navigation / Text HMIs - input and output while driving / Sound in Product Design / Sound HMIs

Highly automated & Autonomous Cars and Instrumentation

  • Automated Driving and Interfaces for autonomous driving in Level 3 & 4
  • Head-Up Displays (HUDs) and Augmented Reality (AR) concepts
  • Co-operative Driving/ Connected Vehicles/ Cognitive vehicles & vehicle perception
  • Interconversational chatbots, personal assistants, personalization UX & Information access (search, browsing, etc.)
  • Modeling techniques for cognitive workload and visual demand estimation
  • Automation Systems: from operation to monitoring & from driver-to-driver interaction to vehicle-to-vehicle interaction / UI for an autonomous driving car

Driver Performance & Behavior

  • Subliminal cues, warnings, and feedback to augment driving behavior
  • Emotional state recognition while driving
  • Concepts and solutions to keep the driver in the loop and to increase user experience
  • Driver interaction with different stages of automation
  • HMIs vs. HBIs (Human Bot Interfaces) vs. BHI (Bot-Human Interfaces)
  • Is the automobile ready for AI - Machine Learning & Learning systems – what does that means for future car HMIs?
  • New NHTSA driver distraction guidelines
  • User adaptation for cloud based automotive speech interfaces - speech system architecture including on-board and off-board speech recognizers
  • Exploring the application of neuroscience to assess driver interactions, cognitive load and potential driver distraction and potential use of Consumer Neuroscience as a tool for designing and assessing the next generation of UX strategies

UX  & Design

  • Calm technologies & the role of human attention limitation
  • UX-Evaluation, UX-Personas, UX-Strategy, UX-Testing & UX-Benchmarking, Agile & Lean UX
  • Personalized HMIs, Personal Assistants, Data-Driven Personas – Cooper-style & the Jobs To Be Done (JTBD) approach, Chatbots & interconversational HMIs
  • UX Agile and Lean
  • UX Strategy: How to devise innovative digital products that people want
  • UX & increasing complexity
  • Testing of HMIs - Usability Testing: Why? How? When? Testing for automated environments
  • Consistent user experience of visual, sound, tactile and haptics
  • Behavioural Models and Their Hidden Uses in In-Car concepts

Download Event Guide 2017

What our attendees say and why they love attending our conferences…

Movers & Shakers in 2017

  • "It was a very informative conference with a great mix of presentations and smaller round table discussions."
    Arthur Brown, Industrial Designer

  • "I enjoyed all of the design-focused perspectives from a variety of lenses 
    (automakers, suppliers, outsiders, insiders, etc.)."

    Mark C Boyadjis, Principal Analyst, Automotive UX

  • "Very well organized event and right place for HMI forum to participate in person."
    Anand Vaidya, Business SME Infotainment & Cluster

  • "Great opportunity to interact with other HMI developers in the automotive industry."
    Jason Carlock, Director of Engineering

  • "Lots of opportunities to connect."
    Paul Green, Research Professor

Attending Companies

Car HMI USA fuels you with new ideas, new connections and new inspirations.

From engineers to product manager, from HMI specialists to UX geeks whatever hat you wear or wherever you stand on the spectrum of automotive HMI, the conference has something of interest for you. Join over 150 of the most influential practitioners & experts in Detroit!

150+ HMI & User experience experts in one place in 2.5 days - don't miss out!

Subscribe and get regular updates, latest interviews, case studies, live presentations and more from Smart Mobility Hub.


It’s a Multi-touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!

Icebreaker Session

Round tables on the evening prior to the first conference day as a first informal networking. We invite you to a unique location and allow you to get to know your fellow conferences attendees in a relaxed and interactive setting. Break the ice and get the show on the road!

Breakfast Club

Start the conference with coffee, scrambled eggs and … NETWORKING! Join the we.CONECT Breakfast Club – an exclusive area in your hotel – and get into a conversation with other delegates already while having your first coffee.

Say Hello

Get the show on the road. Discover who is actually sitting next to you and why they are there. Have your business cards ready and say hello to the person next to you.

Keynotes & Best Practices

Top speakers, trendsetters, evangelists and experts in the field take to stage to set out the strategic roadmaps of the most current issues and challenge conventional thinking. These sessions are setting the tone for the rest of the conversations of the day.

Lunch Session

A lunch workshop, in which you get the chance to address and discuss your specific solution with a qualified group of participants.

Challenge Your Peers

Challenge Your Peers is an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions.

Networking Dinner

To round up a great day of learning and networking, a dinner is always a good option. Allow yourself to wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.

Tweetback & Connect

The unique interactive live feedback system! Note down your thoughts on comment cards which will be pinned on walls in the networking area for further discussion.

Car HMI Start Up Night

Discovering the next great HMI & UX company

World Café Session

The main aim of the World Café sessions is to bring industry stakeholders around one table. By entering into an open and creative conversation about key issues affecting all, sharing knowledge, ideas and insights everyone gains a deeper understanding of the challenges and solutions faced. To deepen the interaction, participants are asked to rotate to a new World Café table every 30 minutes (according to their assigned sequence of tables, decided by our proprietary algorithm. The results of each conversation are recorded on white boards and available throughout the event for people to see and reflect on.

Pre-Conference Design Thinking Workshop

In this session you can get a feeling of how you can use Design Thinking to innovation on your productions facilities. In small groups we will help each other to see unmet needs and hidden possibilities for innovation. We will work with early prototyping, and hopefully by the end of this session have lots of ideas on how to improve your communication tools through using the process of Design Thinking.

Panel Discussion

A panel of experts is set up to discuss a topic that cannot be easily resolved by just one or two persons. There are three sets of participants in a panel discussion: The panel members who consist of experts in the field concerned. The audience who ask questions of the panelists. The moderator who initiates the discussion, questions, synthesizes and summarizes the key points.

More Details

Event Location

The Henry, Detroit, USA

More Info

Our Automotive Event Series


Tech.AD Berlin
March 04 - 06, 2018
Titanic Chaussee, Berlin, Germany


Car HMI Europe
June 20 - 22, 2018
Titanic Chaussee Berlin, Germany


act! 2018
September 16 – 18, 2018
TITANIC Chaussee Berlin


Automotive Tech.AD Detroit
November 16 - 17, 2017
Westin Southfield Detroit, USA